In Spring 2018, The Flower Laboratory created Project Hanami as a way of connecting to nature, to ourselves and to each other.
As the season changed and Spring finally arrived we CELEBRATED, COLLABORATED, CREATED, DISCOVERED AND SHARED THE LOVE of the Japanese tradition of HANAMI which translates to Flower Viewing with our fellow creatives.
Inspired by this ancient tradition of gathering together under the cherry blossom trees known as Sakura which is about the temporal beauty of nature, the time we spend with each other and the acceptance of the gentle sadness that life is both fragile and transient. The beauty of nature is one of our few constants in life and one which we all share.
The Flower Laboratory invited followers, friends, collegues and anyone we came across to join us on a journey – of the collective appreciation of blossom trees!
Project Hanami was open to all, young and old – to share with us THEIR blossom tree, the one they see every Spring or the one they had just walked by, perhaps their blossom tree lives at the end of their street, or it’s the one they see on the way to work, school or college, whatever their daily tasks were, we asked them to be on the lookout …
Contributors stated their location co-ordinates so we could share online and the love of blossom began to spread… As the stories, locations and photographs flooded in, we were overwhelmed by the response. It was amazing to see how loved so many trees are.. By sharing the love of blossom, this collective connection to nature helps unify us.
We enjoyed sharing our favourite trees on stories and posts via social media and would like to say a HUGE thank you to everyone who sent us their beloved blossom trees.